Free · Instant · No account required

Your food has secrets.
We reveal them.

Photograph any ingredient label. AI explains every ingredient in plain language, flags hidden risks, and scores the product — in seconds.

📷 Scan Food Label →💄 Scan Beauty Label →

Food scanner · Beauty scanner · Barcode lookup · Ingredient encyclopedia

60+
Sugar aliases detected
< 10s
Average analysis time
100%
Free, no account needed

The average food label has 15+ ingredients.
Most are unrecognizable.

Manufacturers use chemical names, vague terms like "natural flavor," and split sugar across dozens of aliases to hide what's really in your food. We translate it all.

How it works

📷
1
Photo, barcode, or text
Photograph the label, scan a barcode or QR code, or paste the ingredient list directly.
🤖
2
AI reads every ingredient
Our AI identifies, categorizes, and explains each ingredient in plain language.
✅
3
Get the full picture
See a health grade, flag alerts, and a plain-English breakdown of what you're eating.

Here's what a real scan looks like

Sample analysis of a popular snack food

D
Health Score: 38 / 100
Poor — significant concerns found
Sugar Fragmentation
3 hidden sugar sources detected — manufacturer may be splitting sugar to hide total content
Synthetic Dyes
Red 40 & Yellow 5 — linked to hyperactivity in children, require warning labels in EU
GMO Ingredients
Soybean oil derived from GMO crops with high glyphosate exposure risk
High-Risk Preservative
BHT — possible endocrine disruptor, banned in several countries
Ingredients at a glance
Enriched Flour
High Fructose Corn Syrup
Sugar
Red 40
Yellow 5
Soybean Oil
BHT
Natural Flavor
Scan your own label →

Why use IQ Scanner?

🔍
Plain language
No chemistry degree needed. Every ingredient explained in one sentence.
🍬
Hidden sugar detection
Manufacturers split sugar across 60+ aliases. We find them all.
💄
Beauty scanner
Scan skincare and cosmetics for parabens, phthalates, synthetic fragrance, and endocrine disruptors.
📱
Barcode & QR scanning
Point at a barcode or QR code — we look up the product and analyze it instantly.
⚡
Results in seconds
Photo to full analysis in under 10 seconds.
🔒
No account required
Free, forever. No sign-up, no tracking required.

Our color-coded flag system

Every ingredient is color-coded by risk level — at a glance you know what to watch out for.

Red — High-risk — chemicals, heavy sugar fragmentation, allergen conflicts
Blue — Synthetic dyes linked to hyperactivity, EU warning labels
Orange — GMO-derived ingredients, moderate concerns, carrageenan
Yellow — Natural flavors, low-tier sugar aliases, minor concerns
Green — Clean, recognized safe ingredients

💄 Beauty scanner flags

The cosmetics scanner uses a separate rubric built for INCI ingredient lists.

Parabens — Methylparaben, propylparaben, butylparaben — potential endocrine disruptors
Formaldehyde Releasers — DMDM Hydantoin, Quaternium-15 — release formaldehyde over time
Synthetic Fragrance — 'Fragrance' or 'Parfum' — can hide hundreds of undisclosed allergens
Controversial UV Filters — Oxybenzone, Octinoxate — potential hormone disruption, reef damage
Microplastics — Polyethylene, Acrylates Copolymer — environmental and absorption concerns
Try the Beauty Scanner →

Free Tools

Quick food & beauty lookups

No scan needed — search our reference databases instantly.

🔬
E-Number Lookup
Decode any food additive code
🎨
Food Dye Lookup
Check any artificial dye
🍬
Sugar Alias Checker
Unmask 60+ hidden sugar names
💄
Beauty Encyclopedia
Look up any cosmetic ingredient
View all tools →

IQ Digest Newsletter

Weekly clean eating intel.
Free, forever.

Ingredient breakdowns, food & beauty label tactics, and the additives to avoid — delivered every week.

Ready to know what's
really in your products?

Free. Instant. No account needed. Works on any food or beauty label.

📷 Scan Food Label →💄 Scan Beauty Label →